Beano is a national institution. It has been a source of inspiration for generations of children around the world. Helping kids to push the boundaries of the adult world. DC Thomson asked us to take this deeply loved brand and give it a 21st century makeover. Developing a brand positioning and identity that will see Beano transform from a weekly comic into a global content studio
with TV shows, consumer product ranges, digital experiences and new publishing formats. And most importantly reconnecting with their core audience of 7-11 year olds. Our challenge was to turn an existing icon into an even bigger one and help Beano make a greater splash in the highly competitive world of kids content. Colourful, big, cheeky and fun were the watchwords of our brief.