Tony Hall, CEO of the Royal Opera House approached us with a challenging commercial problem. Over the years the Royal Opera House brand had become disorganized, confusing and expensive to manage. How could we improve their brand presentation whilst reducing costs? We concluded that the core elements of the brand were functioning correctly, but their execution and management required a significant overhaul. By re-drawing the coat-of-arms and refining the typography we created an elegant brand mark. We then developed a simple brand architecture and set of visual tools that reinforced the stature of the organization while proving easier and more cost effective to manage.