The same but different

TNS is famous for its quantitative research but was unknown for qualitative research.TNS decided to invest in its qualitative skills. This initiative needed to reflect the more emotional aspects of the expertise and also set TNS Qualitative apart from the quantitative offer. The solution adopted used all the TNS templates and typography but introduced illustration, to reflect the warmer aspects of qualitative research and provided instant standout.

TNS Qualitative People
TNS Qualitative cover
TNS Qualitative spread
TNS Qualitative posters