TNS is the world’s largest Market Research organisations, with offices in over 80 countries. Its scale is the result of mergers and acquisition. This caused a problem, because in reality, TNS was one companies with many faces. My task as Consultant Creative Director, was to create and manage a brand identity that would unify all of the TNS companies across the globe, and to provided consistency to all internal and external client facing materials. Part of the solution was to create a new brand identity. However, the most important part of the identity was a flexible visual language, enabling TNS to promote its enormous range of products as one company.